Welcome to Auya.

Champions of strong women who lift others up.

Gear for goal getters.

What's your Auya Moment?

The moment I went against the grain.

What's your Auya moment?

The moment I stopped comparing myself to others.

What's your Auya moment?

The moment I went for it anyway.

Embrace the struggle, celebrate wins and learn from every failure.

Friday, November 23 only. Enter BFCMSLAY at checkout.

Black Friday Special Release: Rise & Slay Shirt 30% off


Friday, Nov 23 through Monday Nov 26. Select FREE SHIPPING at checkout.

BFCM Free US Shipping!

Sunday, November 25 only. Enter BFCMHAT at checkout.

50% off Hats


Monday, November 26 only. Enter BFCMFLAWSOME at checkout.

50% off Flawsome Tank


Goal Digger


Interested in repping Auya? Join our team. 

You: Badass woman with pay it forward mojo, self confidence-warrior, goal digger, who wields kindness and attitude like a boss.

Us: Champions of strong women who use their strength to lift others up.  

DM us on instagram @auya.co


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Enter FREESHIP50 at check out.

What's your Auya moment?

A lot can happen in a moment.